Artesian:DueDil becomes FullCircl

FullCircl is born from a combination of two great companies, Artesian and DueDil who joined forces to tackle FSI's biggest customer lifecycle challenges

In September 2021, Volution portfolio company DueDil merged with Artesian Solutions. Today it is announced that the new company has rebranded to FullCircl. 

The new name captures the evolution of the business following last year’s merger, and its vision for the future as it launches a highly differentiated newly combined Customer Lifecycle Intelligence (CLI) proposition.

FullCircl CEO, Andrew Yates, explained, ‘In a nutshell we help our customers find, engage with, and quickly onboard the right customers, and then keep them for life. Customer Lifecycle Intelligence is vital in every step of that process which if done well creates a virtuous circle. We couldn’t think of a better name given the fact we help with every stage of the customer journey – we go full circle.’

Justin Fitzpatrick, COO of FullCircl, added, ‘Today marks a new chapter in our evolution as we unveil our bold vision for the future.  The cost to acquire and serve continues to rise. Regulated businesses need to find customers that fit their business and risk profile faster, onboard them quicker while satisfying legal and regulatory requirements and keep them for life to grow and scale efficiently.  FullCircl is on a mission to help them do just that.  With FullCircl businesses can move really fast, whether its automated data collection and critical checks, ensuring compliance, confidently targeting the right customers, or growing advocacy through frictionless onboarding and support.  We give them the speed to succeed.'

See FullCircl’s brand launch video here.