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15 November 2022

WeGift investment

Digital brand incentive platform raises £26m

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We’re delighted to announce Volution’s investment in digital brand incentive platform WeGift.

WeGift’s intuitive platform allows companies to offer instant, digital rewards and incentives to their customers and employees. Their open API solution is directly integrated into a global network of 1,350+ market leading brands including Nike, Aldi and Airbnb.  

The £26m round was led by Element Ventures with Volution and Clocktower Ventures, and supported by existing investors CommerzVentures, AlbionVC, and SAP. 

The investment will fuel the next phase of WeGift’s impressive growth trajectory, allowing them to supercharge both their customer offering and go-to-market strategy.  

“We’re building the world’s leading infrastructure for moving stored value, and these funds will help us accelerate our growth,” said WeGift co-founder and CEO, Aron Alexander. 

“Innovations in pay-outs have been few and far between, leading to solutions that no longer match the speed with which business operates.” 

Alexander added: “Our digital currency network gives corporate and platform users powerful tools to incentivize, reward, drive conversion, disburse funds and more.” 

Volution Partner Jonny Laughton said:  

“Aron has a clear plan to change the loyalty payments space and the resolute ambition and drive to succeed. This, together with the excellent traction we have seen both in Europe and US, makes WeGift a compelling investment opportunity. We look forward to the journey with Aron and the team in this transformative new phase of growth.” 

You can read more about the round in UK Tech News.