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3 March 2022

DeadHappy Secures $15m Investment

Round led by Octopus and Headline alongside Volution, Verso Capital and Channel 4 Ventures with over 1,000 individual crowd investors participating

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We are delighted to announce that Volution portfolio company, DeadHappy, has secured $15m (£11.25m) of new investment.

DeadHappy, founded by Phil Zeidler and Andy Knott in 2013, is the UK’s fastest growing life insurance provider. It is the first fully digital pay-as-you-go life insurance provider and has seen triple digit growth in just 12 months.

The funding will fuel DeadHappy’s next phase of growth, as they develop the technology and capability of their Deathwish platform, helping customers give thought and meaning to how they wish to be remembered.

Phil Zeidler, Co-founder of DeadHappy said, ‘This funding round will enable Deadhappy to take the next steps along the path of revolutionising Life Insurance, increasing distribution and enhancing our products. Volution has become a loyal supporter, doubling down on its investment in 2020 and I’m delighted that they’re continuing to follow us on our journey to reinvent an industry for the benefit of customers around the world.’

James Codling, Volution Managing Partner added, ‘We’re proud to continue our support for the UK’s first fully digital pay-as-you-go life insurance provider and their mission to reshape how we think about, talk about and plan for death.’